"Use the Social Channel that your Customers Use"
Driving more sales using social media in 2020 is to figure out where your target customers are spending their time online, and use the same channels that they use. A best practice for making the most of your time is to concentrate on a few key platforms, rather than focusing on multiple platforms.
A Couple of tips to keep in mind while doing Social Media Advertising:
1) Facebook is used by the most people, but it has lost it favour with the time as the younger population(between 18 to 29) now spends more time over Instagram and Snapchat. So, the same should be considered by the advertisers while running the Ads for the millennials group.
Create great content but make sure that it doesn't sounds Salesy or Pushy
As you create content, do not make it sound too pushy or salesy. You must conside that social media channels aren’t meant for buying and selling products or services. The majority of people are still there to socialise virtually. As these days social media users are savvy, so the content and creative must be informative, professional, and knowledgable. And always make sure that quality over quantity is more acceptable.
Shoppable posts and Tags on Instagram
Shoppable posts are a native integration that helps Instagram users tag products and shop them instantly from their organic newsfeed. Using Shoppable Tags in Instagram Stories, businesses can now tag physical products/services from their e-commerce platform or inventory. And now even brands with less than 10,000 fans can drive traffic to their products/services.
When a fan clicks on an item in your Instagram Story, they can view its description, price, and name.
Use Instagram to Generate Leads
Having an engaged Instagram audience is great, but converting them into leads is important.
Make sure your Instagram Profile is Business-Ready and Properly formatted
1) To generate leads on Instagram, you must connect your profile bio to a lead-generating landing page.
2) Include CTAs in your Organic Posts.
3) Share regular Instagram Stories to generate leads.
4) Add swipe up button when you have got 10,000 Followers in Facebook which is asked by the Facebook AI.